Founded in 1980, Mohamed Al Sagheer Salon has humble beginnings in the city of Cairo, Egypt. It is a flagship institute in the beauty sector with spas, boutiques and nail lounges that offer the best services and latest beauty techniques.
Challenge
When Al Sagheer Salons launched their first Salon in Dubai 6 years ago, the salon was not able to attract potential customers.
To create visibility for Al Sagheer and their quality offerings by expert professionals
Solution
INTO-ALL started managing their social media pages and developed a strong content plan with timelines, in alignment with the messaging to be floated across different channels
Regular favorable posts and positive reviews about Al Sagheer were highlighted on multiple social media channels
Interested open ended campaigns were launched to engage target audience
Result
The social media strategy implemented by INTO-ALL team started making an impact on the Dubai social media community.
The effort resulted in attracting thousands of fans from diverse nationalities who were excited about the presence of the “newly” opened Al Sagheer branch in Dubai.
With intensive online campaigns and a well-structured strategy throughout the Social Media Channels - Twitter, Facebook, and Instagram, led Al Sagheer in achieving more than 10,000 Fans in just span of 3 months
Visibility for Al Sagheer on Social media channels resulted in increased walk-ins to the salon in DIFC.
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